Hi, I’m Chelsea. I’m a product designer in LA, spending my days Defining product strategy, untangling complex problems, and wriggling around in the details.
Dynamic UI module for Gemini injecting imagery and content directly into the chat thread, making complex information easier to digest.
NDA note: Focus is on the underlying behavioral architecture and systems strategy.
Contextual UI
Core workspace for Creators on Eventbrite, unifying event creation, live tracking, marketing tools, and analytics into an intuitive hub that drove a 30% subscription adoption lift for the business.
Creator Home
Authentication system for Faire’s apparel market, balancing brand privacy with retailer transparency to protect brand IP while satisfying key business needs and building platform trust
Verified View
Generative AI strategy and cross-channel system for marketers on Facebook, translating complex model capabilities into a unified experience across channels.
NDA note: Focuses on the underlying methodology and cross-functional approach.
AI for Growth
Mobile experience for Medtronic, simplifying daily diabetes management by helping patients easily order and track the critical medicine and equipment they need
Patient Portal
Multi-screen display system balancing glanceable safety information behind the steering wheel with accessible vehicle controls across the HUD and infotainment screens.
Vehicle HMI
How I work
Strategy & Alignment
Strategy, alignment, and business goals all have to connect from day one. Before opening any design tools, I work closely with product, engineering, and leadership to untangle messy problems and make sure we all share the same vision. By balancing what users need with how the business actually makes money and scales, I make sure our strategy is solid and everyone is pulling in the same direction before we build anything.
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What it looks like
Context mapping • Cross-functional workshops • Strategic roadmap prioritization • Framing product principles • Strategic competitive audits • Technical alignment
System Architecture & Craft
I move fluidly between loose sketches and polished designs, balancing speed with production realities. By partnering closely with engineering right from the start, I catch architectural edge cases and clear out structural friction before they turn into costly problems down the line. Beyond the work itself, I guide teams through ambiguity by creating clear ownership, keeping communication open, and coaching designers to think beyond the screen and tackle hard system-level problems.
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What it looks like
Wireframes • Affinity mapping • Sketches • Architecture • Prototyping • Iterations • Visual design • Spatial models • Engineering specs
Impact & Evolution
Once a product is live, I stay close to how people actually use it by tracking usage patterns and qualitative feedback. Instead of treating design as a one-time thing, I look at where friction happens and use those insights to guide the next strategic milestone. By making precise, iterative updates, I keep the product adapting to real user needs while driving long-term growth for the business. Ultimately, aligning post-launch metrics directly back to core business goals ensures the work continues to deliver value long after shipping.
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What it looks like
Design QA • Post-launch data synthesis • Continuous feedback loops • Defining the long-term vision for the next iteration.
Who I’ve played nice with
I take this work seriously, but not much else. I’m energetic, a little sarcastic, and I probably swear more than I should. My presentations are chill, and I genuinely love hosting workshops or lectures where I get to teach. I leave easter eggs in my wireframes, surprise doodles at desks, and I prefer to celebrate people on random, unexpected days rather than waiting for a calendar invite. I obsess over process, ensuring decisions are rooted in facts rather than assumptions. Honestly? We’ll probably get along.
Learn more about me and how I work here.
What it’s like to work with me
