Hi, I’m Chelsea. I’m a product designer living and working in Los Angeles, spending my days thinking through designs, untangling complex problems, and wriggling around in the details.
How I work
Before beginning any design work, I prioritize gaining a deep understanding of user needs, business goals, and technical constraints. I believe the most effective designs are grounded in this comprehensive foundation. Just as critical is creating alignment and a shared vision among all stakeholders, especially in the early phases of the design process, to ensure the experience is cohesive and well-supported from the start.
What it looks like
Stakeholder interviews, principles definitions, user interviews, personas, desk research, workshops, competitive comparative audits, affinity maps, user stories.
Discover & Research
I begin with rapid, low-fidelity sketches to quickly and efficiently explore a wide range of ideas. This allows for fast iteration and creative flexibility. As a concept gains clarity, I move into higher-fidelity designs, progressively refining the details. Throughout the process, I work closely with Engineers to ensure technical constraints are considered and integrated from the start.
What it looks like
Strategy definition, wireframes, IA maps, card sorts, flows, low-to-high fidelity prototypes, quick internal aand external testing, design check-ins.
Design & Prototype
Who I’ve played nice with
I prioritize early and frequent testing to shape and improve design solutions. Ongoing conversations help ensure user behaviors are well understood and properly documented. I actively involve cross-functional partners throughout this process to align on goals and surface potential issues early. Post-launch, I closely track user behavior and feedback, making iterative improvements as needed.
What it looks like
Test planning, in-person qualitative testing, remote testing, user feedback, quantitative data findings, annotations and documentation.
Test & Iterate
I take this work seriously, but not much else. I’m excitable, I’m sarcastic, I probably swear more than I should. My presentations are chill and I love hosting workshops or lectures where I’m teaching something. I leave easter eggs in my wireframes. I leave surprise treats and doodles at desks. I prefer to celebrate people on random days, rather than on birthdays or promotion days (but I’ll do that too). I’ll drive you crazy talking about process, and making sure we’re talking about facts, rather than assumptions. Honestly? We’ll probably get along.
Learn more about me and how I work here.
